Dream Heroes is a hand-drawn animated series from Funtagonist, the Finnish studio founded by Lauri Konttori, known for Angry Birds Toons, and producer Jukka Peltola. It follows the Sandmen, who protect people from nightmares, and was released in 2025 on vertical short-form platforms. I designed the logo and icon for the series, along with its logo variations and Season 2 logo. The universe later expanded into a card-battler game.
Genre
Animated Series / Fantasy Adventure / TCG
Client
Funtagonist
Services
3D Logo Design, Icon Design, Logo Variations, Season 2 Logo
release
2024–2025
The series needed a logo that captured its mix of heroic adventure and the magical world of dreams. It had to remain recognizable at small sizes on vertical short-form platforms, with a standalone icon that could represent the series beyond the full wordmark.
I started with grayscale 3D sketches to explore the wordmark: bold, angled lettering with depth, and a crescent moon in place of the O in HEROES to signal the night-time world of dreams.
The goal was an iconic logo paired with an icon for the series. The final logo uses glossy, icy-blue 3D lettering with a starry texture, like moonlight. Beneath it, a winged sword emblem echoes the Sandmen's role as guardians against nightmares.
I then built a full logo kit: an outlined version for dark or busy backgrounds, a one-color flat version, the emblem as a standalone icon, and a vertical lockup for narrow layouts.
The logo was built to sit on the series' own artwork. On the key art, the glossy blue lettering contrasts with the purple night sky and the cast of heroes and nightmare creatures around it. On darker scenes, the one-color flat version keeps the logo clean and readable.
Full-color logo on the Dream Heroes key art. Key art © Funtagonist Oy. Logo: Termas Designs.
One-color flat logo on dark artwork (mockup). Artwork © Funtagonist Oy. Logo: Termas Designs.
To make the logo easy to use across the series and the game, I prepared it in several forms: the standalone winged-sword emblem as an icon, a one-color flat version, and a set of lockups that includes a vertical version.
Season 2 uses the same logo with a numeral 2 added beneath it.
The logo appears across the Dream Heroes universe, from the animated series to the game demo on itch.io, a playful tactical card battler that expands the world beyond the screen.
Banner art © Funtagonist Oy. Logo: Termas Designs. Source: Dream Heroes – DEMO on itch.io.
Custom 3D logo design
Logo sketches
Winged-sword emblem and icon design
Flat vector monochrome version kit
Logo lockups, including a vertical version
Season 2 logo
The logo gave Dream Heroes a consistent identity across the animated series, its key art and its game demo. I'm credited for Logo Design on IMDb and in the official YouTube credits, and listed on the official Dream Heroes website.
The series has reached over 8 million organic views across social media, according to the Dream Heroes demo page on itch.io, and the universe is now expanding into a tactical card battler. The logo system was built to work across all of it.
Etienne Giroux-Paquet, the designer behind Termas Designs, is credited for Logo Design on IMDb and in the official Dream Heroes YouTube credits.
Official website
Listed in the Thanks section ↗
"The collaboration was seamless, and the final product was excellent."
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A fantasy strategy RPG given a bold, animated game identity.